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Der_Jaeger
.375 member


Reged: 09/10/08
Posts: 607
Loc: SE Pennsylvania
Re: Leupold purchases Redfield--new line of scopes
      07/12/09 10:47 PM


You guys made some good points. I think the only marketing angle here is in targeting the "older" hunter who has memories of hunts back in the day using a Redfield scope. They're buying back brand loyalists. There have been persistant rumors about declining quality in Leupold scopes and there are many people out the who want to purchase inexpensive and dependable optics, but who don't want the Leupold name. I've had Leupold VX-IIIs on everything from a .270 Weatherby to a .460 Weatherby and have never had a problem. Some people simply prefer the underdog. The other possible business rationale is that Leopold wanted the buildings, land, and equipment for their own use and plan on spinning off Redfield at some later time, or they just bought it a good price and plan on selling all of the pieces.

Maybe we'll see the resurrection of Balvar, Stithe, Lyman, Western Field, and Unertl!

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Subject Posted by Posted on
* Leupold purchases Redfield--new line of scopes Ripp 07/12/09 12:24 PM
. * * Re: Leupold purchases Redfield--new line of scopes 9.3x57   07/12/09 12:32 PM
. * * Re: Leupold purchases Redfield--new line of scopes Ripp   07/12/09 01:42 PM
. * * Re: Leupold purchases Redfield--new line of scopes 9.3x57   07/12/09 01:45 PM
. * * Re: Leupold purchases Redfield--new line of scopes peter   07/12/09 09:36 PM
. * * Re: Leupold purchases Redfield--new line of scopes Der_Jaeger   07/12/09 10:47 PM

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