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Ho hum, an announcement in a months or two time. Nothing to read or see yet?

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No, but this thread proves they have achieved every marketing and sales objective they set out to achieve.

1. Those people who were looking at buying before Xmas and have seen the web page may well hold off because of it.
The sales rule is, if you can't guarantee the sale, spoil the sale of other / competitors products until you do have something to offer.

2. It brings the Zeiss name to the front again.

3. It reinforces the Zeiss name in their (the potential purchasers) minds.

4. As has occurred, the poster provided a link on a forum so now even more people go to the web site to look, thereby achieving 2 and 3 above again. And when the announcements are made, the liklihood is someone will update the thread saying so, thereby starting the whole process of 2 and 3 over again.

5. And those who register on the web site for updates
provide Zeiss with a self targeted database of potential buyers who are susceptible to marketing offers, especially special offers related to these announcements - ie trade in offer or rebate on old binoculars.

They are just getting you to do half the work for them.

Very smart marketing.

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