These are taking the F Class and long range benchrest world by storm. Now they have 2 tactical/hunting models in the pipeline... The key feature of interest is the ED glass such as is used in Nikkor professional camera lenses (it doesn't state that the lenses are Nikon...). This is an exciting development for hunting optics - I note that Swarovski pushed back the release of the latest version of its EL binoculars by 18 moths or so, I think because Nikon launched its ED lenses in its EDG binoculars just as Swarovski was about to release! Anyway, I think we'll hear alot more about these guys in the coming months/years. Take a look. I have no vested interest and am not in the trade! http://www.deon.co.jp/march/index.htm