Interesting concept for "MossyOak" to have their own wine label. Methinks it is brand marketing gone mad

From he website it looks like Californian wine blends not Australian though.

The winery St Hallett which I earlier mentioned has a couple of blends named "Poachers Blend" (a white) and "Gamekeepers Reserve" (a red). I worked for this winery for about eight years.

I don't know the "Black Swan" label. I would assume this is a US export label. The Black Swan is the emblem of Western Australia, perhaps the wine is from WA? or just a marketing brand image.

Glad you are drinking Shiraz though. That's what I like to hear!