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Wine and beer are complementary and competing products. A boutique family owned brewery in Adelaide named "Coopers" runs a very successful ad campaign in wine magazines with the slogan - "The Beer drunk by winemakers". A lot of winemakers enjoy a sparkling ale during a hard days work. It is a favourite of South Australians. Many winemakers enjoy a beer as a pre-dinner drink. It is "wetter" and quenches the thirst better due to the lower alcohol content. A chilled beer is lovely on a very hot day. TheTasmanian beer was probably "Boags" which is very good. I also like the Kiwi beer "Steinlager". I like wine, beer, and spirits. Why limit yourself? Lastly one of the biggest beer brands in Australia has the same brand name as my last name. |