Anyone familiar with this company?

Somehow I got on their radar and have been receiving those little smartphone ads that pop up wherever you are. Maybe it's all my gun related searches.

Anyway, I finally ordered three pieces of apparel - not serious stuff, but things that can be worn around town casually. Will keep you informed when they arrive. The look is American, not British or Continental. (I personally prefer British, but have some doubts whether it is as hardy as the KUIU stuff).

According to Wikipedia, the company was founded in 2011 and doubled sales every year until they ran up against a scale issue in 2015 and took a $50 million capital infusion from a San Francisco based private equity house.