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The problem is modern Jeeps and for that matter most 4x4 SUVs are designed for women and metro sexuals. Look at all the plush interior plastics. Fitted floor mats are only necessary to protect the plush carpet. A better idea would be to apply a heavy coat of bedliner on the interior remove the electronics so you can use a hose to squirt out any mud and add a few drain plugs in the floor; but no soccer mom or her plastic clog wearing husband would ever want that.

The FLIR is a joke that adds $$$, sure it lets you see in the dark; but are you really supposed to drive watching the screen instead of the road through the windshield--try telling THAT to the police or your insurance company. No doubt there are the standard IPOD and laptop syncs, because you reeeeeeeelly need those on a serious 4x4.

Theres a pod for your fly rods BUT no rifle rack? How F-ing PC is that??? And if its a hunting truck where the heck is the MG pedestal, or at least a point to hang your game for gutting. Where are the sand plates in case you get stuck? How'bout a second spare tire and a second hi lift jack? And theres no mention of extra gas cans. The water in the bumper is cute until that filter pump gets covered with mud or gets snapped off. Jerry cans are a whole lot easier to fill and share and move around.

YES this is an interesting build but no doubt its way out of the price range for anyone that's likely to use it. Wanna bet that 99% of their sales go to the same 50year old guys that buy big Harley's for twice a year rides round the block and call themselves "bikers" because they got wind in their face.

Sorry this is as much a joke played on sportsman as the $2000 "Must Have" 1911s that appear on the cover of Guns & Ammo. I'll pass.

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It needs a spare tyre on the bonnet.

Waidmannsheil.