Gun magazines in the 1960s were great but they went downhill and the articles became more infomercials - after all, manufacturers buy ads in those magazines that mention their products and magazines need the money.

There are plenty of existing great cartridges and guns. I doubt anyone's hunt was ruined just because they used a cartridge (like 30/06) or gun (Savage 99) developed 100 years ago.

Only thing I am disappointed in is that I am not invited on one of those all expense paid hunting trios to shoot 2 - 3 monster deer with some wizbang gun and cartridge.

Of course, the writers do have a hard time. They are not highly paid and need to write something positive about a new cartridge that is 50 fps faster or drop a couple inches less at 500 yds than the 100 year old 30/06.