My take on the 'elephant rifle' is that they only had to impress a single client, which they did.
They only had to sell it once to get a return, which they did.
They only needed one buyer to meet their asking price, which they got.

Job done!

Can't wait to see what they come up with next.....

And I will add the comment that in my experience at least, highly-engraved rifles like this one are usually a helluva lot more impressive in the hand than they look on a computer screen.