I have to agree with the gentlemen above.

I sum up the rifle this way;
It's a very nice $2,200 rifle with a $13,558 price tag.

Maybe it's a $2200 rifle with $11,358 added for the brand name.

Looks as if they are following PT Barnum in his business plan.
He is quoted as saying "It is morally wrong to allow a fool to keep his money"