The $720 is not the "asking price". It is only the initial bid in a "No Reserve" auction. Considering the rifle is totally without collector's value, except perhaps for parts, I would not expect the bidding to go too high, were it not for the factor of the Lyman 35 receiver sight. I have the same model rifle, unfortunately drilled and tapped for a side mount when I obtained it, and the bolt had been modified for a low scope. It now has a G&H side mount and is a fine little hunting rifle.