I have purchased 9 sets of Hornady 'standard' dies, of which the 6.5x54 was listed.

The most I have paid was $42.95. The least was for the .218Bee and .22 hornet dies at $33.95 each - but that was a while back.

The .376 Styer dies were more as I had to order them directly from Hornady - I think they were close to $100.00.