Well, I have only read it on the internet somewhere, so it may not be true. Suppossedly for his exploits as a fighter pilot in WW1. Actually I did wonder, because I thought I would have heard about him simply because of that from other non hunting circles if it was true. We have Charles Upham here in NZ who won two VC's (and was put up for a third) who is nationally known for it and I have never heard of Mr Bell talked about with the other multiple award winners of the VC.
This is why I want someone to write a proper biography of the man. (Actually I feel dumb for believing it now. Damn the internet.)