Yep!
If we don't push back then who will.
I for one don't watch (very rarely) normal TV, I don't buy newspapers & if anyone asks me do I shoot then I tell them I do so. I've started my grandnieces & grandnephews on that track already - they got pretty competitive with a little 22 Hornet I bought for just that purpose a while back!
Keep chipping away at it folks, if you're at a range give the younger ones a crack at something different if they're interested.
Which reminds me, I best reload for my Martini, mossie season will be coming soon, getting ready for the wet, they don't like BP smoke!