.... because it sounds better for the media hype

It was a big stag, but until the carcass is weighed and the head scored, no-one knows for sure. It may be that the hype was started by some misguided individuals in the stag hunting (i.e. on horseback with hounds) community who resent that hunting with hounds was banned and now only rifle hunting (stalking) is allowed. The park thing is nonsense.