A agree, guys - many of us grew up and/or started loading a LONG time ago when factory ammo was only a little better than crap. We started loading to improve on the factory ammo for our rifles, both accuracy, generally improved power & certainly to allow more shooting for the same dollar.

We've been loading for so long, to use current factory ammo, which is much better than that of 40years ago, seems way out of place - an unreasonable 'option'. Rimfire, yes of course, but centre fire - no bloody way.

I'll just load exactly what I want (or pick from the great variety within the 'ready stash',) when I need it! I cannot fathom being restricted to factory ammunition. Then there's the cost! WOW!