The rifles would have to be EXTREMELY high quality - and price - at that level of production, particularly given the high cost of labour and steel. To succeed, the quality of a Rigby would have to be seen as better than anything else currently in production by H&H, Purdey and WR.

As for the brand image, the strategy of referring to the current company as Californian/Mexican Rigby needs to be rigorously applied by everyone. Unfortnately, you can't re-write history, so the new production would effectively have to over-compensate on quality in order to try and claw back its former image and make up for recent years.

Finally, some kind of product re-call or buy-back incentive scheme would also have to be considered to ensure the long-term success of the Rigby brand.

All in all, we are talking of a HUGE capital investment. I'd love to see it though