I'd think the purpose of any business is to make as much

money as possible legally and morally. Some folks don't

worry at all about the later, some folks don't worry at

all about EITHER! If I had a business I wouldn't lie to a

guy who brings a firearm to me for an appraisal, so as to

sell it through my store or web site or where ever. If I

say it's worth 15K retail and the guy says ask 25K I'd warn

him he's likely in for a 10 year wait for a buyer! If a

buyer came in and asked what I thought the rifle was

worth I'd tell the truth. If some buyer offered 23K on the

rifle I'd ask the seller if he wanted to take that figure and

if he agreed then a deal is made.