The "Three Kings" of the London trade for rifles were Holland, Rigby, and Jeffery. Purdey continued to make superb rifles, but they weren't known for them in the 20th century the way the others were. Jeffery was certainly the leader in volume. The vast majority were severely plain, rugged boxlocks - working rifles, not "bests".
Overall, I think the market would rank them Purdey, Holland, Rigby, Westley, and Jeffery. For my own use with respect to the pre-war guns, I'd rank Rigby almost even with Holland. With regard to their typical boxlock DRs, I'd take a Jeffery in preference to a Westley every day of the week and twice on Sunday.
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