Photographs are normally selected for publication by the artistic types working in the layout and graphics office, and the photos are frequently exaggerated to sell an image.

The publications used to run such photos with any rifle from a .375 on up, and they also did a lot of photos of that type with .44 Magnum and .454 Casull revolvers.

One that I remember well appeared in American Rifleman in the late 1970's, and showed someone "shooting" a .470 Nitro Express. The muzzle was up at a 45 to 50 degree angle...ask anyone who owns a .470 about that...

Richard.