Is it possible that the aura of the best British guns, superbly made as they are, is driving people who cannot afford to buy say a top of the line Holland and Holland Royal to spend a lot of money on an old and worn gun instead? The car companies always try to style their low end models on top end ones - maybe this is human instinct and it would keep people spending money because they want to have a British gun, any British gun, because they cannot afford a Holland, Purdey or a Boss?