What I cannot understand, why does Krieghoff engrave like this…?

Krieghoff
Classic
Germany

I mean every hunter should be aware of the fact that Krieghoff is a German company. A short while ago I purchased a Krieghoff Hubertus single-shot rifle, there is also that bloody 'Germany' engraved. I'm German, so 'Germany' is not the problem, but in my opinion, that looks cheap. Are there any well-known gun manufacturers in England or Italy which engrave the name of the country as bold as in this case? Looks like 'Made in Germany' on a dust cleaner or similar...