Personally I try to have a positive outlook in life, and think a Beretta window display with shooting clothing and a gun and other shooting paraphernalia is a positive thing for the sport.

PS I have shopped at the Beretta section at Harrods and also at the Beretta shop in the West End. I like it that labels such as Beretta (and Barbour etc) do not need to sell a GBP55 shirt for GBP200 simply because of the label name sewn on by possibly the same sweatshops.

PPS BTW even Nordmann must realise that image is a computer graphic of the design and not the actual window display. I hope so anyway.

Throughout September Beretta will have a prestigious window display in a prime location in Harrods, London. Stunningly displayed in window 47, near the Basil Street entrance, will be a showcase of Beretta’s beautiful new range of clothing and accessories for the Autumn/Winter season.

The focal point of the display will be the exquisite, new St James tweed shooting suit, which will be accessorised with items from the B1 Signature range, including the soft gun case and cartridge bag. The display also features a rather eye catching and unusual piece, an antique wooden deer head with genuine antlers.

All items in the window display are available to purchase now from either the Beretta concession at Harrods (5th floor) or from the Beretta Gallery, St James’s Street, London.