One of the rumours going around the Dealer network is that Searcy offers substantial discounts to people who promote his guns in various places. Up to 75%. If it is true it is a good marketing tool and probably cheaper and more productive than adds in expensive magazines.

Mark Sullivan approached Marcel Thys about them making him a 700NE for free. He tried to sell the exposure it would bring on one of his videos to whack an animal or two and continually brag up the Thys Rifle. On my recomendation Marcel and Eric refused the deal and instead offered 15% off which Sullivan accepted. It was still the best deal at the time for a 700NE. This is not unusual but I think it is unethical to not mention this when bragging about a particular make.

JMHO