Daryl, I get your point however in this case it is not correct. Both Bertram and Woodleigh have a price that they sell to the trade which is well below what they sell to the public for. So there is plenty of room for the gunstores to make some money and the manufacturers to also make some money. However the problem is that 95%of the product is imported by five big importers and they are reasonably powerful. OSA imports Hornady and they are very aggressive and work on volumes to get their sales figures. The same with Zeiss scopes which they are also the importer of. Big margins for the stores especially if they move lots of stock. You go to any gunstore here in Australia and there will be more Hornady bullets by far. Bugger all Speer, Nosler, Barnes and almost no Swift at all.

It's the same with Winchester and shotgun shells. They offer big discounts for volume sales and extra discounts for selling only Winchester shells. Other brands come and go but they can't compete.

Both Bertram and Woodleigh only started selling in volume direct to the public because the stores wouldn't support them. it's pretty sad really.

Matt.