If a manufacturer is selling all they make, ie: "can't keep up" at retail to the end user, they are not going to sell wholesale to anyone which will cut their profits by 30% or whatever the markup would be. It isn't that the stores won't support them, it's that they won't take a loss in selling to a store. Now, if they sold to a retailing store for the same price they are getting from current customers, the retail price to the public would go up 30% to 50%, thus overall sales would diminish due to the "new" retail pricing being too bloody high, compared to other bullets & brass on the market.