I think the 378 is an often over looked and under appreciated round. It has been around for quite awhile and like you said, people keep buying them. For longer range hunting it does not have many equals. Its 300 to 400 yard down range energy is awesome. Personally, I like the cartridge for flat shooting long range its hard to beat. I know a lot of people here do not care for weatherby's, but I think they are a solid gun. The 378 does smack you around pretty good if you aren't used to it though, I will give you that.