"Winchester" hasn't produced rifles in years. The name belongs to Olin Chemical and they use it to produce ammunition. A long time back, they licensed the name to United States Repeating Arms who sold to someone who sold to Heimstal, a Belgian company. My bet is that after all the screaming and hollering, Heimstal will sell the plant and name to some American investors and the whole cycle will start over again. BTW, Heimstal also owns Browning.