I expect that Sako has a greedy dentist for a CEO. I currently own a Sako Kodiak in .375H&H, and the recoil is very tolerable, but none the less brisk as it tends to be in all the many Sakos I've owned. To be clear, I am rabidly in love with the Sako products, but the stock shape is not as effective in reducing felt recoil as it could be for my liking..... In a very serious caliber, I shudder to think what it would do to the fillings in my teeth..... just sayin'.........