I suppose another factor is that the RUGER rifles on top of being a very affordable and ruggedly well made rifle, the factory ammo is SUBSTANTIALLY more affordable. A box of 375ruger is 20-30% less than a comparable box of 375HH and my 416ruger ammo is less than one third of the price of a comparable box of 416rigby. For many of us that is a huge difference for the same performance! That cost difference alone was a big part of my buying a ruger in both 375 and 416.