I think it is the Last Gasp of Capitalism and as far as I'm concerned think they should charge whatever the market will bear.

Once Barney Frank and the Democrats extend the New Squeal efficiencies to the ammo industry, all ammo produced in the USA is going be standardized to look like this:

http://en.wikipedia.org/wiki/File:Jelly_Vibrator.jpg

Such ammunition is easy to chamber but has poor long-range ballistic properties.