Taken the way you describe, and I was unaware of the 'bullshit' context, then it would seem that the comment in the book was praise for the round, and an adverse comment on the moniker only.

I enjoy the hell out of my mini-mauler in a 470 Capstick. Gary Reeder Custom normally only builds handguns, lever guns, and some single shots in large calibers, built on a reworked Ruger No. 1. (I have two of the latter, one in a 470NE and one in a 50 Alaskan, with one in a 505 Gibbs on order.) From time to time, he will rework a bolt action, reworking the action, adding a heavy barrel, and usually a muzzle brake. The result, as here, is a heavily reworked Winchester Model 70 with short, heavy bbl, muzzle brake (I use ear plugs, and prefer that to recoil tossing me off target for the follow up round), Burris scout scope and internally slicked up so the feed is smooth and reliable and it shoots nice tight groups. The weight is centralized and it carries easily and shoots a cartridge that is all you need for anything that walks, but not overwhelming at the butt end.

By the way, ANY SHOT YOU WANT has a very nice write up on the 470 Capstick, the ne plus ultra of what can be done with a 375 H&H case. Dave