Amen, brother. The guns and ammo business needs some more sales, so we get the latest round of 'newest and greatest and sell your old crap and buy the newer and better.' Newer=Better. Bullshit.

Notice all the "new and improved" cartridges lately? The 375 Ruger is going to make the old, tired 375H&H go away because it is soo much better than that or any other cartridge in that range? Why? Well it will work in a shorter action? Okay, and then . . . ? Ditto for the 416.

The spate of 416s came about as a result of the 416 Rigby ammo getting hard to obtain, and the various wildcats (416 Taylor etc) being eclipsed by the 416 Remington, which then spawned renewed interest in the 416 bullet and then we got the Dakota, the Weatherby, etc. That, of course, brougth back factory loadings of the 416 Rigby, which is now selling very well and the others fading back.

No we bring in the gun shills (pardon me, writers) who make their living writing for magazines that make their money not on subscriptions, but on ads from the companies who need to sell you a new rifle to make a living and have to convince you to sell off that old and lesser-performing Rigby or H&H chambered gun for a new one. How do you do that, develop a 'better' cartridge, which requires a new rifle, and a new group of ads, and that means articles touting the new loads written by those who must say so to keep eating.

Nothing evil or nasty about that, just the facts of the business. The more things change, the more they stay the same. I'm not selling off my Rigbys or my 375 H&H guns to buy this weeks wonder cartridge. Dave