well put - at 7% of the 3.3 Trillion dollar market, they're not missing those sales.
: Last resort- on most stuff- but 1st for .17HMR ammo - $11.97 at Walmart compared to $19.95 at the other stores locally. I bought the high priced when I had to, but not now that the local Walmart stocks it (after 3 years of pestering).