The problem is the concept of the market's Super U in relation to the animal :

"LES MAGASINS U S'ENGAGENT POUR UNE NOUVELLE APPROCHE DE L'AGRICULTURE PLUS RESPECTUEUSE DES ANIMAUX ET DÉVELOPPANT DES PARTENARIATS QUI SUIVENT UN PLAN DE PROGRÈS DU BIEN-ÊTRE ANIMAL."

"The Super U markets commit to a new approach to the farming and develop partnerships that follow a progress of animal well being."

Altogether a market with animal protective orientation , and in addition the fact that people in our countries don't like hunting and hunter's.

So there is now a problem if managers of this market show themselves on pictures with animals killed by themselves.