What a fun topic.

I'm with RIPP.

It is a biz for Sullivan and he's made good hay with it.

And he is not alone! There is long precedent for such "controversial" marketing in the gun world.

One great example comes to mind. One of my favorite gunwriters is/was Elmer Keith. What a character. Great writer, entertaining in every way. But seriously, does anyone really believe the .30-06 is too light for ELK? Ole Elmer said so in spite of the fact that he hadn't shot an elk with the caliber after around 1923 and before that in the old Ought Six he had often used spitzer FMJ's!

Elmer lived a tough life early on. I've seen his country and scratching out a living where he farmed and ranched wasn't easy. He figured out at one point he could get a steady income going far more certainly with a pen than he could with a plow and he made hay with his ability to write and REALLY made hay when he founded the controversial what I call "Howitzer Theory of Terminal Ballistics". Years ago I spent a long and wonderfully memorable day with Bob Hagel who I consider possibly the best gunwriter ever, a long time friend of Elmer's discussing this topic.

As for the actual danger of hunting dangerous game well, there is of course of sorts, at least theoretically if not in regular and frequent reality. Granted, there are many, many far more dangerous pastimes and occupations; logging, skiing, farming, ranching, line maintenance and lots more come to mind. Good heavens in gaming their horses my 2 daughter's subject themselves to more real danger than does a professional hunter and the rodeo crowd makes dangerous game hunting look like childcare for tots, but ask the rare guy who gets chewed up by a pissed-off leopard or gored by an ill-mannered buffalo if there isn't at least a bit of danger in it and he'll have ever right to tell you there is!

As for the tacti-cool crowd I have one thing to thank them for and that is my introduction to the AR system guns. Bar none I have never had more fun shooting than I have with .223 and .308 AR's. Where had they been all my life!!

Carry on...