Jaco, the real problem is that even when based on truth, perceptions are usually worse than reality.

Which is why ethical hunters, while not apologizing for anything, should probably 1) constantly work to educate individuals who don't participate in hunting or other outdoor activities, and 2) avoid complacency with regard to participation or involvement in activities that will obviously spur a negative response.

Such as this particular video.

And in this day and age that also means internet distribution of any material that can fuel anti-hunting sentiments or otherwise be sensationalized.

I know, I know, ANYTHING can produce a negative response from the extremists. But since radical anti-hunters cannot ever be expected to approach the subject rationally, the line should drawn where good common sense will dictate.

I know dozens of people who look down on hunting but consume animal protein every day. Their hypocrisy lies in their daily denial of from where it came. The same people will have no problem with hooking a fish in the mouth and dragging him to his death in the boat, probably because fish can't be anthropomorphized so easily as animals. (in spite of Disney) The return on investment that comes from how we are perceived by the MAJORITY of the [voting] population will be far greater if we remember as hunters to police ourselves.

And just so everyone knows, AND to be 100% fair to Jaco, the SAHUNT cover page on his website specifically outlines the differences between stocked animals on fenced properties in South Africa as opposed to the other countries and their truly wild animal population.

Well done Jaco.