Jaco/SAHUNT,

I will give you the benefit of the doubt that you run a fair chase operation and an honest business, as I am sure others in South Africa do as well.

I also agree with John though that the prevalence of unscrupulous put and take operations in South Africa, and I think more and more in Namibia, exceeds the rest of the industry as far as African hunting is concerned.

Understanding also that demand and supply are linked, the question always remains as to where the majority of the fault should belong, (as it does with the drug dealer and the addict, which is the worse?) but what is lacking here [and desperately needed] is any sort of collective condemnation by those operators who choose to operate at a higher level, and/or their professional associations.

Given my experiences with South African operators it is doubtful that my personal opinion will ever change, and my unwillingness to even think about doing so is solidified that much more when I see a video like the one above. (I actually know one of the PH's shown, having spent a few days in the same camp with him. Individually a great hunter and a nice guy - and obviously working to feed his family as we all do.)

But that the company purposely chooses to show animals being shot over food or water troughs suggests that not only do they do this on a regular basis, they also think it's completely acceptable and should be exhibited as a promotional effort. Many of the angles shown suggest to me that they are shooting from a slight elevation - possibly a vehicle. No I can't actually see this anywhere, but it sure looks like it to me. And the shot of the arrow into the forehead of the baboon? First of all, I doubt it was on purpose, and while impact shots are common and for the most part acceptable on hunting videos, I think that the inclusion of this particular one is in very poor taste, sensationalistic, bordering on the level of mind-dissolving reality television, and in my opinion is a reflection of the absolute worst of the entire outdoor industry and whoever was involved in the production as well.

And I still think the music sucks.

Just my opinion, not that anyone cares.