Thanks John,
I suppose it puts a real face to the words rather than that of a model or actor.

As to the product placement, kamilaroi, there's lots of it around, even in the official organs of our shooting and hunting organisations, which are desperate to retain advertisers. MKust confess I didn't notice more than usual in this article - having read it in a hurry.

His endorsement of reloading to velocities 100-200fps above those normally assigned to this calibre, even for front-locking, bolt-action rifles in temperate climates, scares the hell out of me, however.