I couldn't agree with you more. Might as well learn to reload the .223WSSM cause if there was ever a flop waiting to happen in the cartridge world this is one of them. I think the thing is strictly for gun magazine fad shooters. I use the .223 extensively in Western Kansas for everything from jack rabbits to coyotes and it is hard to beat especially for the price of ammo. I also have a .222 in a Tikka combo gun and it performs nicely as well... but it is more expensive to shoot. It is difficult to justify reloading .223 here because we have access to 20 round boxed ammo for $3.50 that performs very well in most situations and for premium ammo it is only $12.00 which is only shot in the field for long range coyotes. It may be a crappy military round but it is an excellent varmint choice.