Just one man’s opinion here, and I love my .338 Win Mag Ruger No.1

Firstly, I think that in the USA, the majority hunting of Whitetail Deer and Black Bears does not require this much gun.
Second, there is the particular fascination with “AR type” platforms, the 6.5mm fad, and having to have the “newest and greatest” rifle/cartridge.
Third, seems to me that many “average” Americans are recoil intolerant and think even a common .30-06 is a huge kicker.

The .338 Win Mag is better specialized for larger game found in the Western USA and Alaska. Never going to be the “every man” choice of hunting cartridge and it is not the newest whiz bang offering from the industry.

Just my 2¢ worth…..
- Mike