Don't think anyone has stated they are not effective.. however, there is more than one way to skin a cat..

I remember the same BS being said about your favorite cartridge the 6.5CM when it arrived on the shooting scene.. naysayers everywhere finding fault like there was a reward for it.. WELL, those chicken little's were wrong.. The 6.5CM is here to stay.. thousands sold per year for LR competitions as well as hunting..offered in as many rifles or more than the 270 or '06.. not that there is anything wrong with those.. Also worth mentioning is the fact the 6.5CM has been adopted by a few branches of the US Gov.

Contrary to much being spun out of control, there have been improvements in cartridge design, efficiency, scopes being currently offered, bullets, powders, rangefinders, etc. all because these LR competitions have started.. with a lot of people enjoying shooting firearms and just plain having fun..

As competitive as the LR shooting comps. are, do you really think if there was a cartridge out there that offered something better than what they are currently using they would not use it?? If you believe that, I have a bridge to sell you as well.. Based on this logic alone, that addresses several other comments made about the "good old cartridges"..

As to marketing new products, the last I checked, unless your a Bernie Sanders supporter, THAT is how business works.. you look for new clients.. you want to sell a product.. its crazy but capitalism kinda works that way.. if the product is bullshit, the market will decide that.. not by someone going on about how great the old cartridges are, were and will be.. If they were so great they would be used now.. but, they're not..