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the more publicity of calibers like this, rifles like this, the more people buy, shoot and just plain participate in.. which is good for all of us.. we need as many shooters, hunters, etc. out there as we can get..

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That's it.
Right there.

Get more Americans behind accurate rifles, shooting them and enjoying the sport.

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Sorry Tink, couldn't resist.

That's it.
Right there.

Get more Americans buying their 101th rifles, based on advertising "need".

Why is there no comparison to the 264 Win Mag in that article?

Lots of advertised currently selling rifles though.

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Believe the .264W in not considered to have the same advantages, whether real or perceived, by the LR shooting public... long action and to quote Daryl, has that needless belt..

I don't see anyone shooting a 264W mag in any of the competitions I read about or any school I have attended..not even mentioned.. I do think its a very good big game caliber.. seems to be perfectly fine to hit the bullseye on elk on more than one occassion..