Yes it is, but it has been around sooooo long and performs sooooo well, many are simply bored with it and think they need the latest super califragilistic whizz bang uber cartridge... fair ball for those who want some spice in their life, but when they get tired of chasing the latest fad, the god ole’ aught 6 will be waiting and ready to continue to offer great performance.

But there just ain’t no flies on the .30-06 at least for North America and Europe. Agree with Ripp et al that the .375H&H is quite compelling for Africa as the all rounder there.