BTW I dislike articles talking about the "perfect" or the "best" cartridge or chambering as it is subjective to the rifle, the beast, the scenario and the person. What are the standards of "perfect"? A short cartridge? Or a long cartridge which provides more power? One with straight walls? Or one with tapered walls which extracts better? Rimless, magnum or rimless? One with super high velocity? Or a cartridge which delivers solid performance with a velocity which delivers good performance from the projectile of choice?

Lots of questions and answers and often more than one can be right for the right scenario.

Use of these sorts of words is often the same tactics of provocation that tabloid publishers use to generate debate and argument and provide them with more copy.