http://www.news.com.au/finance/business/...z-1226881851248

New Zealand pizza chain has billboard made of dead rabbits

A NEW Zealand pizza chain, Hell Pizza, may be known for its crazy PR stunts, but has this billboard made of dead rabbits gone too far?

The billboard above is on numerous Kiwi motorways at the moment, as part of an advertising stunt for Hell’s new rabbit pizza.

Yep, at Easter, dead rabbits are just what little kids want to see when they’re waiting for a big bunny to come deliver chocolate.

Pre-empting the anger that would come from the billboard, Hell Pizza made a statement on its Facebook page defending the billboards, pointing out that “while being a delicious meat, rabbits are a noted pest that is damaging to the New Zealand environment”.

But that only made their Facebook fans angry.

“[this is] absolutely disgusting. Anyone who thinks this is funny and is a great form of advertising are delusional,” commented one angry Kiwi.

Even the New Zealand Vegetarian Society, which endorses Hell Pizza, took to commenting, saying how they’ve approved Hell’s vegetarian range in the past, but they find this advertising “deplorable”.

What do you think of the billboard? Have they gone too far? Let us know in the comments below.